Amanda Castrillo: Crafting a Brand as Ethereal as Her Beauty

Step into the world of Amanda Castrillo (@amandajustvibin), a visionary Content Creator and Social Producer whose brand is as captivating as her work. I created logo designs, a color palette, and outfits for events that embody Amanda’s beauty and unique personal brand.

I translated Amanda’s creative vision into visually stunning elements that resonate with her audience. The creator operates in a predominantly male-dominated space, focusing on content centered on media and entertainment. As a Latina, and women of color, Amanda’s goal is to make space for BIPOC communities, femme-presenting people and the LGBTQIA community. With this in mind, I intentionally made her brand stand out in contrast to her competitors. My designs capture the essence of Amanda's Piscean aesthetic, using cool tones that compliment her skin tone, and mysticism. As a frequent Red Carpet attendee, I curated some pieces from Revolve, to enhance and reflect Amanda's enchanting presence and brand identity.